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All| There are 13 entries in the glossary. |
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| 2257 | A U.S. federal law (18 U.S.C. § 2257) that imposes extensive record-keeping requirements on a broadly defined category of producers of sexually explicit material and the site owners who post it |
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| 24/7 cam | A webcam (sometimes called a "life cam") that updates constantly at a regular interval, 24 hours a day, 7 days a week
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| blind link | An HTML text link that does not go where it says it will. For example, if you have a link that says "See my XXX pics here!" and it goes to an unrelated ad. This is seen as a "spammy" technique and is often in violation of the sponsor's terms of service. |
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| chargeback | When a customer denies to the credit card company that he or she has made a charge. This results in (often very high) fees from your credit card processor. Chargebacks are higher for adult sites, hence higher credit card processing fees. |
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| deep link | A link to a web page that is "deep" within a site, ie. it takes several clicks to get there from the home page
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| exit traffic | These are the surfers who leave your site. Showing pop-ups with advertisements or affiliated sites on them as the surfer exits your site is a common adult website advertising technique |
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| gross | Without any deductions made, such as service fees, taxes, or processing charges. eg. if you charge $10 for an item, make 10 sales, and your credit card processor takes 15%: your gross earnings are $100, but you will actually earn only $85 (your net earnings) |
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| model release | A document that is signed by a model that hands over the rights for another person or company to display or sell the images
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| net | After deductions, such as service fees, taxes, or processing charges. eg. if you charge $10 for an item, make 10 sales, and your credit card processor takes 15%: your net earnings are $85 |
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| reciprocal link | A two-way link: you link to a site and it links to you |
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| reserve | In third-party online payment processing, this is the amount that is held back from you for a certain period of time in order to insure the company against chargebacks and fraud. Usually around 10%, for six months |
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| retention | The online equivalent of repeat customers; those who continue their memberships
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| shaving | In affiliate program terms, shaving refers to the sponsor in some way "shaving" off your profits. For example, if you promote an affiliate link and the sponsor is running a script that removes your affiliate code from the sale when someone clicks through so that you do not get credit for it |
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Glossary V2.0 |
