Again, this varies wildly.  Cam sites are often not very different from any personal website you might find online.  Here is the most common content that a personal cam site generally offers:

Webcam(s)

A webcam is generally seen as a live video feed, or image that refreshes at a certain interval.  This could be a posed picture that you take once a day, or a cam that automatically refreshes every 30 seconds.  Or you might even have a full video stream that runs 24/7.

Blog

A blog, or online journal, is a very common feature on cam sites.  Many girls use a third-party service such as LiveJournal, MySpace, or Vox, or they might have their own blog script installed, such as WordPress or Blogger.  A blog is often used to tell your visitors more about yourself, through personal stories and day-to-day accounts.  Usually blogs also allow visitors to leave comments on your entries.

Chat/Shoutbox/Guestbook/Message board

You may also have a place on your site where visitors can chat with you directly, or leave a message for others to see. 

Photo galleries

Many cam sites have a photo gallery, either of past webcam images or photos they’ve taken/been in, much like people share photos on their MySpace or Flickr account. 

About page/FAQ

Personal and cam websites are an outlet for the person who is running them to share more about themselves!  On most sites you’ll find at least some amount of information about the person, such as physical stats, family info, a biography, frequently asked questions, likes/dislikes, etc.

Wishlist and/or donations

This is probably the biggest camgirl site cliché – camgirls are just pretty girls pouting on a webcam and waiting for gifts and tips to come in.  Well, it is true that the majority of camgirls have some way on their site for viewers to send gifts or money.  It’s a quick and easy way to “get something in return” for putting yourself out there online.

Other stuff you might see:  links to friends/other camgirls, contact information, and advertising.